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VitrA has carved out a distinctive position for itself by producing top-notch bathroom basins and toilets that come with an attractive price tag. VitrA's journey has been nothing short of extraordinary, reflecting its strong resilience, forward-thinking mindset, and constant zeal for redefinition and growth. The brand epitomises how vision, commitment, and the ability to adapt can transform humble beginnings into a story of international acclaim.

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Vitra Optima Standard Bath 170 x 70cm

Vitra Optima Standard Bath 170 x 70cm

Was £262.25
Now Only £189.92
Vitra Optima Double Ended Bath

Vitra Optima Double Ended Bath

Was £352.80
Now Only £248.80
Vitra Neon 150 x 70cm Bath

Vitra Neon 150 x 70cm Bath

Was £378.67
Now Only £266.95
Vitra Neon 160 x 70cm Bath

Vitra Neon 160 x 70cm Bath

Was £378.67
Now Only £266.95
Vitra Urinal Cistern

Vitra Urinal Cistern

Was £97.00
Now Only £68.90
Vitra Arkitekt Urinal Bowl

Vitra Arkitekt Urinal Bowl

Was £108.00
Now Only £76.60
Vitra Milton 45cm 1 Tap Hole Basin

Vitra Milton 45cm 1 Tap Hole Basin

Was £77.00
Now Only £54.90
Vitra Move Thermostatic Shower Column

Vitra Move Thermostatic Shower Column

Was £649.15
Now Only £468.63
Vitra Arkitekta Double Wall Basket

Vitra Arkitekta Double Wall Basket

Was £148.18
Now Only £105.08
Vitra Arkitekta Robe Hook

Vitra Arkitekta Robe Hook

Was £30.58
Now Only £23.36
Vitra 43cm Basin with Overflow

Vitra 43cm Basin with Overflow

Was £351.62
Now Only £247.97
Vitra 45cm Basin with Overflow

Vitra 45cm Basin with Overflow

Was £382.20
Now Only £269.44
Vitra Integra 1200mm Double Vanity Basin

Vitra Integra 1200mm Double Vanity Basin

Was £496.27
Now Only £358.50
Vitra Integra Back to Wall Rimless WC

Vitra Integra Back to Wall Rimless WC

Was £275.18
Now Only £199.24
Vitra Minimax S Two Tap Hole Bath Filler

Vitra Minimax S Two Tap Hole Bath Filler

Was £333.98
Now Only £235.59
Vitra Minimax S Mono Bath Filler

Vitra Minimax S Mono Bath Filler

Was £257.54
Now Only £181.90
Vitra Minimax S Bidet Mixer with Pop Up Waste

Vitra Minimax S Bidet Mixer with Pop Up Waste

Was £178.75
Now Only £126.56

The genesis of VitrA can be traced back to a time fraught with challenges—its foundation was laid in Turkey during the cataclysmic period of the Second World War. Not only did the brand survive these adverse circumstances, but it also managed to thrive and expand, defying the obstacles posed by the turbulent period in which it was founded. The ability to innovate in the face of adversity set the stage for VitrA’s future successes. By 1966, the company took its current name, a democratic choice made by its employees, highlighting a culture of inclusion right from the outset.

Establishing a Stronghold in Production

Signifying a landmark moment in VitrA’s history, a significant factory was set up in Bozüyük, Bilecik, Turkey, in 1977. This marked the commencement of a production journey that would eventually earn the brand global recognition. The late 1970s and early 1980s witnessed VitrA embarking on a spree of production expansions. The armature factory laid its foundation in 1979, followed by a bathroom furniture factory in 1991 and a ceramic factory in 1992. Each new development was a step towards broadening the horizons of what the brand could offer.

Venturing Beyond Borders

VitrA made its foray into international markets in the early 1980s, initially exporting to Germany. This venture was not just a business expansion but a testament to the brand’s readiness to compete on global standards. It signalled the brand's ambitions, ones that were not confined to domestic excellence but aimed at worldwide acclaim. In 1983, the company significantly expanded its product range and started its first overseas operations, taking the brand's reputation beyond Turkish borders. The 2000s were particularly transformational for VitrA, where a focus on branding and product innovation thrust it into the global limelight.

Catering to Varied Tastes and Budgets

What sets VitrA apart is its ability to cater to a myriad of consumer requirements. If you're someone who desires contemporary sophistication without emptying your pockets, VitrA’s Essentials Collection is tailor-made for you, offering remarkable value for money. On the other hand, if luxury and sleek design are what you're looking for, the Designer range is right up your alley. Additionally, VitrA has reissued some classic pieces, providing a nostalgic trip back in time while adding a vintage flavour to modern bathroom decor.

Sustainability and Innovation

A hallmark of VitrA is its commitment to sustainability. Many of their award-winning designs are not just visually appealing but are also embedded with eco-friendly features. The brand combines its aesthetic finesse with a responsible approach to the environment, offering products that you can be proud to own.

An Array of Diverse Products

VitrA offers an all-encompassing range of bathroom products, including but not limited to bathroom accessories, furniture, taps, suites, baths, and showers. Their sanitaryware line is a blend of modern aesthetics and eco-friendly innovation, adding a touch of luxury to a variety of bathroom spaces. From commercial bathrooms to concealed cisterns and frames, the diversity in their product range leaves nothing to be desired.

VitrA Bathroom Taps:

Known for its cutting-edge designs and superior quality, VitrA offers an extensive selection of bathroom taps that go beyond mere functionality, enriching both the aesthetic and practical aspects of your bathroom.

Whether you are a fan of contemporary designs or have a liking for classic aesthetics, VitrA has got you covered. The brand offers a variety of finishes, like polished chrome, matt black, luxurious gold, and rustic copper. These finishes are not just for the aesthetic appeal; they also offer functional benefits. For instance, polished chrome is known for its durability and resistance to tarnishing, while matt black can add a modern, sleek look to your bathroom. The luxurious gold finish, on the other hand, can add a touch of elegance and opulence to the bathroom. Rustic copper, with its unique, warm hue, can lend a vintage charm to the space.

A notable collection from VitrA is the Root range. This collection boasts an expansive and aesthetically pleasing selection of bathroom fixtures and accessories. The range includes essential basin and bidet mixers, eye-catching bath mixers with hand showers, and deck-mounted designs. Each product in this range is designed with meticulous attention to detail, ensuring that it adds a touch of sophistication to any bathroom.

The Root range features two distinct design aesthetics: square and rounded. The square mixers and fixtures embody a bold, geometric look that pairs well with contemporary, modern, or minimalist bathroom styles. On the other hand, the rounded designs offer a softer, more organic shape that fits well in traditional or transitional spaces.

The versatility of the VitrA Root range allows you to find pieces that align with your bathroom's decor. Regardless of whether your style is strictly contemporary or leans towards eclectic, the shape and finish of the mixers, taps, and other accessories can complement the sinks, tiles, lighting, and other details in your space. This versatility, coupled with the expansive selection, makes the VitrA Root collection a perfect choice for creating a cohesive, polished look in your dream bathroom.

The VitrA Sento range is another noteworthy collection that epitomises minimalism without compromising on quality or functionality. The range is heavily influenced by Scandinavian design aesthetics, known for their simplicity, minimalism, and functionality. The Sento range perfectly complements any minimalist decor and coordinates beautifully with other furniture and accessories in the same collection. In other words, the Sento range allows you to achieve a cohesive and harmonious bathroom environment.

VitrA's commitment to quality and design is evident in the durability and longevity of its products. The brand uses high-quality materials to ensure that the taps and fixtures withstand the test of time and frequent use. The design considerations extend beyond aesthetics; VitrA products are also designed for ease of use, with ergonomic handles and easy-to-maintain finishes.

Furthermore, VitrA's bathroom taps are designed with water efficiency in mind. Many of the taps in the VitrA range incorporate water-saving technology, which can help reduce water consumption without compromising performance.

Vitra Toilets:

One of the first things that strikes you about VitrA toilets is their seamless blend of beauty and functionality. It's as if the designers sat down and pondered, "How can we create something that not only looks magnificent but also takes into account the planet's welfare?" With VitrA, aesthetics don't come at the expense of the environment. Their eco-friendly designs embody a rare harmony that is too often missing in today's bathroom furnishings.

Whether you're going for a minimalist, modern look or aiming for something with a dash of classic flair, VitrA's range has you covered. This is a brand that appreciates that a toilet can be both a work of art and a practical, everyday necessity. Its designs are aesthetically pleasing to the point where they could comfortably feature in a bathroom design magazine, yet they were also created with the long-term vision of sustainability in mind.

Wall-Mounted and Close-Coupled Toilets: Versatility Meets Elegance

In a time where space has become increasingly valuable, VitrA offers both wall-mounted and close-coupled toilets to meet various spatial requirements and personal preferences. One standout model is the VitrA S50 wall-hung toilet. This fixture has captivated many homeowners and designers alike, thanks to its modern design with just the right amount of classic flair. Its wall-mounted feature allows for easier cleaning underneath, which is a godsend for anyone who likes to keep their bathroom spotless without exerting too much effort.

Close-coupled toilets, on the other hand, offer the charm of traditional design without compromising on modern functionalities. They sit perfectly in a variety of bathroom settings, be it a large family bathroom or a compact en-suite. It is this kind of versatility and elegance that makes VitrA a go-to choice for many discerning customers.

Taking Luxury to the Next Level: Smart Toilets

The bathroom is increasingly becoming a sanctuary where we not only take care of essential bodily functions but also seek comfort and even a touch of luxury. VitrA's smart toilets bring this vision to life in spectacular fashion. Imagine a toilet that allows you to adjust the water and seat temperatures to your liking. Think of a range of washing options that make you feel as though you've just visited a spa—right in the comfort of your own home.

Enter the VitrA V-Care Smart Toilet. This next-generation smart toilet embodies the epitome of personal hygiene and comfort. Combining the functionality of a regular toilet with the added benefits of a bidet, the V-Care takes the bathroom experience to a completely new level. From warm-water cleansing to adjustable temperature controls, this is a toilet that has thought of almost everything.

Remote-Control Functionality: Convenience at Your Fingertips

Imagine not having to fiddle with dials or buttons but controlling every aspect of your toilet experience with a lightweight remote control. The VitrA V-Care Smart Toilet offers precisely that—easy and quick access to a multitude of features at the touch of a button. The remote control means that every user can customise their experience without complicated setups, making it ideal for households with multiple users with different preferences.

Self-Cleaning Bidet Nozzle: The Pinnacle of Hygiene

The self-cleaning bidet nozzle ensures optimal cleanliness before and after use. The very notion of 'self-cleaning' takes hygiene to a new level, making you feel confident that the toilet maintains a high standard of cleanliness. It also eliminates the need for disposable wipes, making it an eco-friendly option.

Customisation Galore: Adjustable Settings for Personalised Comfort

What sets the VitrA V-Care toilets apart is the sheer number of adjustable settings. Not only can you adjust the water temperature for a comfortable experience, but you also have the option to choose from various washing settings, drying temperatures, nozzle positions, water pressure levels, and jet intensities. And if that wasn't enough, there are five settings each for seat temperature, water temperature, and jet intensity, ensuring that your bathroom experience is truly personalised.

Air-Drying and Odour Absorption: The Ultimate Sanitary Experience

The air-drying feature is not just a modern luxury; it contributes to enhanced hygiene by reducing the need for toilet paper or wipes, making the experience more eco-friendly. Combine this with the odour absorption functionality, and you get a toilet that doesn't just take care of your immediate needs but also ensures a continually fresh and pleasant bathroom environment.

Heated Toilet Seat: A Warm Welcome, Every Time

The cold shock of a toilet seat is one of life's less talked-about but universally disliked experiences. The V-Care smart toilets eliminate this discomfort with their heated seat feature, especially welcome in colder conditions or late-night visits to the bathroom.

Automatic Lid Operation: A Hands-Free Experience

The automatic lid opening and closing feature adds a futuristic touch to your bathroom visits. But it's not just about the wow factor; it also has a very practical advantage. The touch-free toilet seat reduces the risk of cross-contamination, providing an extra layer of hygiene and peace of mind, especially crucial in a post-pandemic world.

Ergonomic Design Meets Enhanced Hygiene

The ergonomic design of the VitrA V-Care toilets makes them an ideal fit for modern living styles. Combined with water-cleaning features, these toilets offer an optimum level of hygiene without sacrificing aesthetic appeal. Gone are the days when you had to choose between form and function; with VitrA's V-Care, you can have both.

Material and Mounting: Quality Meets Versatility

Manufactured from Vitreous China with a pristine white finish, these toilets don't just offer state-of-the-art features but also come with the guarantee of long-lasting quality. The wall-mounted design with a horizontal outlet adds to the sleekness and makes cleaning a breeze.

Rimless Technology: Making Cleaning Easier

Cleaning toilets is nobody's idea of a good time, but the V-Care range employs rimless technology to make this chore as straightforward as possible. The absence of a traditional rim reduces hidden areas where dirt and germs can accumulate, making the toilet easier to clean and more hygienic.

The VitrA V-Care Toilets: A Modern, User-Friendly, and Hygienic Choice

In summary, VitrA's V-Care range of toilets is more than just a fixture in your bathroom; it's a comprehensive solution for cleanliness, comfort, and convenience. Whether it's the customisability of settings, the eco-friendly features, or the focus on enhanced hygiene, these toilets offer a futuristic yet practical solution to modern bathroom needs. Once you experience the V-Care, going back to a regular toilet might just feel like a step back in time.

VitrA Basins:

When it comes to bathroom solutions that fuse functionality with aesthetics, VitrA stands as the epitome of innovation and quality. The brand is renowned for its extraordinary range of basins that cater to diverse needs and aesthetic preferences.

The Versatile Elegance of VitrA S20

The S20 range offers a multitude of choices, allowing you to customise according to your specific bathroom needs. Whether you have a petite bathroom or a more expansive one, the variety in sizes and 1 or 2 tap hole options ensure you can find the perfect fit.

Contemporary Styles and Durability

A bathroom basin isn't just a utility; it's a statement piece. The VitrA S20 series brings you contemporary styles that will not only complement your existing bathroom decor but also stand the test of time, thanks to its robust construction. VitrA goes the extra mile by introducing an antibacterial surface known as VitrAhygiene. This reduces bacterial growth by more than 99.9%, providing a hygienic surface that gives you peace of mind.

Quality is not a variable but a constant with VitrA's products. The S20 basins are crafted from high-quality ceramic material, finished in timeless white that evokes a sense of minimalist elegance. Practicality is also a priority with the S20 range. Some basins feature a deep curve for additional space and are designed for easy installation and cleaning.

The Modern Sophistication of VitrA Zentrum

The Zentrum range is the epitome of modern aesthetics. Its sleek lines and nuanced curves make it the perfect choice for anyone looking to add a contemporary touch to their bathroom. Just like the S20 series, the Zentrum range also offers a variety of sizes and options. This makes it a practical and reliable solution that can be adapted to fit any bathroom setting.

If you're challenged by limited space, some basins in the Zentrum series are specifically designed with space-saving dimensions in terms of height, width, and projection into the room.

The Organic Grace of VitrA Integra

The Integra series stands out for its versatility. This range incorporates not only basins but also bathroom furniture and toilets. All are designed in a palette of calm sophistication, featuring natural colours and an organic style. With its wide array of products, the Integra range allows you to bring a sense of cohesion to diverse bathroom designs. The basins combine dual tones to create a natural and organic style.

Semi-Recessed Basins

The Integra series features semi-recessed basins that have won awards for their stunning form and innovative function. If you have a smaller bathroom, the Integra Compact Basin, measuring at 370mm wide, offers a modern, sleek, and compact design without compromising on style or functionality.

In summary, VitrA's S20, Zentrum, and Integra basin ranges offer a perfect blend of aesthetics, functionality, and hygiene, adapting to varied needs and spaces. Whether you are renovating your bathroom or building one from scratch, these VitrA ranges offer impeccable options to elevate your space into a personal sanctuary. With VitrA, the bathroom is not just a room but an experience.

S50 Range: The Epitome of Compact Elegance

For those grappling with limited space but unwilling to compromise on elegance, VitrA's S50 range is a godsend. The range includes a refined, compact basin that fits seamlessly into petite washrooms without sacrificing functionality. Designed with simple lines and crafted in crisp white ceramic, the S50 range effortlessly complements a wide array of bathroom designs. It's not just about the looks, though; these basins are made using premium materials to ensure longevity and quality, making them a worthy investment for any home.

Valarte Range: A Canvas for Your Creativity

If you're the type who views a bathroom as an extension of your creative persona, the Valarte range is made just for you. Featuring an extensive array of designs, it offers unlimited scope for creativity in outfitting your bathroom space. What’s more, the Valarte range provides a gamut of models varying in installation types—be it semi-recessed, countertop, pedestal, or vanity. The versatility of this range means it caters to an expansive array of stylistic and practical needs, serving as an ideal choice for those who wish to make a distinct design statement.

A World of Washbasin Types

But that's not all; VitrA’s spectrum of offerings extends to various types of washbasins. From Undercounter Washbasins to Monoblock and Semi-Recessed Washbasins, the choices are plenty. One particular standout is the ArchiPlan Washbasin in 100 cm white. It epitomises the brand's flair for blending style with function, offering both aesthetic appeal and practical usability. The elegant ceramic finish is more than just a pretty face—it’s a testament to VitrA’s commitment to material excellence.

Outline Range: Where Durability Meets Design

One of VitrA's standout offerings is the Outline range of basins. Crafted from Cerafine ceramic material, these basins are not just stunning to look at but also incredibly durable. But what truly sets them apart is the VitrA Clean glaze, a special coating that enhances hygiene and simplifies cleaning—a feature that proves particularly useful in our busy modern lives. Furthermore, the Outline range is not one to settle for conventional designs. It offers new shapes and finishes, essentially redefining what a basin can look like, thus breathing fresh life into bathroom spaces.

Metropole Range: The Future of Basins

If you're on the hunt for something contemporary, the Metropole range could be your ideal match. Described as intelligent, innovative, and timeless, this range is designed to add value to architectural spaces. It goes beyond mere function to offer urbane aesthetics coupled with refined details. Every basin in this range stands as a testament to VitrA's philosophy of integrating smart design with long-lasting quality.

VitrA Baths:

Bathing is not just a mundane task; it's a time for relaxation and a chance to unwind. VitrA, a brand synonymous with elegance, sophistication, and high-quality craftsmanship, has always striven to make this ritual an experience par excellence. With a portfolio that dazzles in its diversity, VitrA's range of baths is no exception.

Istanbul Bath: An Ode to Cultural Opulence

Designed by Ross Lovegrove, the Istanbul bath collection pays homage to the mystic allure of one of the world's oldest cities. The inspiration behind this collection is a harmonious blend of Istanbul’s rich cultural tapestry and contemporary design elements. At first glance, the bath greets you with its stylish, cylindrical shape. An organic pattern gracefully adorns the exterior, almost like ripples on water, exuding a sense of luxury and aesthetic depth.

But the Istanbul collection is not just about looks. The bath is made from reinforced acrylic, ensuring both durability and a smooth finish. One of the standout features is the undrilled design for taps, allowing ample space for customisation in brassware installations. This means you can add your touch to the bath by choosing fixtures that resonate with your individual style.

Silence Bath: The Epitome of Minimalistic Elegance

The Silence Bath Collection echoes its name—simple yet captivating. Available in dimensions of 170 cm by 90 cm, its unique shape offers more than just aesthetics; it promises an unparalleled bathing experience. Designed for the modern homeowner who appreciates the beauty in simplicity, this bath is the epitome of minimalistic elegance.

The model is crafted from reinforced acrylic and includes a leg set for added stability. Although it doesn't come with a hydromassage feature, the bath doesn't skimp on comfort. The freestanding design and chrome bath waste included only add to its sleek and modern appearance. It's a statement piece that demands attention yet effortlessly blends with any bathroom decor.

Neon Bath: Versatility at Its Best

For those who prefer options and versatility without compromising on style, the Neon Bath Collection is a perfect choice. This range is available in multiple sizes and panel options, giving you the freedom to choose the best fit for your space. Crafted from 5mm acrylic with a fully encapsulated baseboard, it guarantees durability and stability.

The Neon Bath offers both double-ended and single-ended designs. In the single-ended versions, the waste is thoughtfully positioned at one end to enhance relaxation. Yet another highlight is the customisation opportunity in terms of tap hole drilling. Whether you have a traditional or modern bathroom setup, the Neon Bath easily adapts, making it an ideal pick for various homes.

Balance Bath: Sustainability Meets Style

Last but certainly not least, let's talk about the Balance bath collection. Available in three sizes to cater to different space requirements, the Balance bath is crafted from high-grade acrylic. A fully encapsulated wooden baseboard and frame offer enhanced stability and longevity, ensuring you have a product that stands the test of time.

What sets this model apart is its eco-conscious design. The Balance bath is highlighted as a water-saving bath, making it a perfect choice for those who prefer eco-friendly products. Like other collections, it also allows customisation with undrilled tap holes. The single-ended design with waste positioned at one end adds to the overall comfort and convenience.


With an array of stylish, functional, and versatile options, VitrA's bath collections ensure that your bathing experience is nothing short of luxurious. Each collection, whether it's Istanbul's cultural richness, Silence's minimalistic grace, Neon's adaptable charm, or Balance's sustainable excellence, offers something unique. VitrA transforms your bathroom into an oasis of tranquillity and style, making every dip an occasion to look forward to.

In a world where choices are many but quality is rare, VitrA stands out as a beacon of excellence. Make the wise choice today, and luxuriate in style every day.

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